Is customer service authentic? A German reader of The Rebel Sell wonders:

 I thought about my job in customer service while reading “THE REBEL SELL”. The authors think that: “Consumer capitalism has taken every authentic human experience, transformed it into a commodity and then sold it back to us through advertising and mass media.”.

I would go one step further, customer service is a part of personal selling, too. For me, it is very difficult and complex sometimes, because I had to deal with emotions. I didn’t lie, because I never said anything that is not true, but I didn’t say what I was really thinking sometimes.

I was polite and very professional to make people smile and happy as customers. But those people don’t really mean anything to me.

I just managed emotions professionally.

Am I authentic?

I always thought so.

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